TOURISM AS AN ALTERNATIVE FOR URBAN PLANNING

THE INCLUSION OF CAMPINA GRANDE IN THE NETWORK OF SUSTAINABLE CITIES.

Abstract

Urban Planning is one of the main tools that modern cities can use to think, analyze and promote their future development, it is through it that it is possible to identify and anticipate problems, starting to find their solutions for the collective well-being of the residents of these cities. . The sustainability agenda is increasingly present as an emergency in global interests, they make mentions so that it is also the agenda of urban planning in these cities, because it is a cross-cutting theme, sustainability can be found and developed in several segments. Tourism thinking within this perspective of urban planning, is a task that many cities already carry out and continue to integrate more and more in their planning, this because with its identified potentials, the tourist activity can generate beneficial fruits for the development of cities. Within this context, the proposal of this research is linked to the hypothesis that Campina Grande has the potential to be integrated into the networks of sustainable cities, with tourist activity as a potential development tool that can effect this implementation. The main objective is to establish geotechnological alternatives for the consolidation of tourism in Campina Grande and its insertion in the networks of sustainable cities. For this, an analysis and bibliographic research of the theme will be carried out, together with the production of the mapping of the tourist attractions of Campina Grande and its region of influence, carrying out at the end, the production of an online platform of georeferencing and information to promote a technological tourism, smart and sustainable in the city.